ANDhe tremendous mismatch caused by the covid-19 pandemic in the budgets of the clubs of First a year and a half ago it continued last season. The absence of an audience in the stadiums and the drastic reduction of both ordinary income, including various concepts related to advertising and marketing, and extraordinary ones, with the transfer market in the doldrums, left several teams in a financial situation. really delicate.
Now, with the return of the public to the stadiums around the corner, in The league they look to the future with a certain optimism. The clubs know that it will still take them some time to recover the situation they were a couple of years ago, but they are beginning to take important steps to balance their accounts. It is the case of Betis, one of the hardest hit by the obligation to play behind closed doors, and to which a very good season at the sporting level is helping to gradually come out of the well.
Betis budget grows from 88 million
For the 2021-22 season, already underway, the Verdiblanco team prepares a budget that, in terms of ordinary income, will be practically at levels prior to the pandemic. The Betis expects to raise between 90 and 100 million euros, benefiting from its sixth place last year in The league, which will allow it to increase its collection for television rights by some five or six million euros, to be between 65 and 67 ‘kilos’, and for its classification to contest the UEFA Europa League.
According to its president, Angel Haro, playing the second continental competition will bring the Verdiblancos “an estimated minimum income of around 13 million euros”, which “if the team does a decent competition, it will be about 18 million euros”. The maximum that the Betis could raise in this competition would be about 30 million, although for this, in addition to winning the vast majority of the games he plays, he would have to win the title, whose final will be played at the stadium of his eternal rival, the Sánchez-Pizjuán.
More than 30,000 Betis subscribers in a week
For now, the Betis start taking advantage of your subscriber campaign now, confident that when you return The league you will be able to occupy a high percentage of seats in your stadium. In just one week of the campaign, more than 30,000 members have renewed their card. Fertilizers that maintained the prices of the two previous years, but added a 15% plus for all those who would like to have access to the three games of the group stage of the Europa League.
More problems are finding the Verdiblancos to recover the collection levels prior to the pandemic in terms of extraordinary income. The sale of players at prices above the net book value, in order not to generate losses with the amortizations, is being really difficult. And so far in the market, Betis has only been able to transfer to Emerson to the Barcelona, for nine million, with conditions agreed several months before the arrival of the covid-19.
The Betis market, ‘stopped’ waiting for any sale
Without important sales, the Heliopolitan team will not have the possibility of zeroing its limit on the cost of its registrable staff, which is widely exceeded, which barely allows it to invest one out of every four euros collected in transfers. Thus, the forecasts point to a transfer window with few movements, with the possibility of promotion for several homegrown players and in which keeping the key players of the squad will be the priority. Very prudent planning while waiting for the accounts to return to normal.