“Sevilla is ruined”. You didn’t want broth, so have two cups. José María del Nido Benavente has made its first public appearance less than a week before Shareholders’ Meeting on October 26, where, presumably, the future of the Seville entity should (or should) be decided. Yes, your future. Because depending on who governs it, the chosen course will be one or the other. To take steps forward, like any company, but depending on the speed you can reach a point or hit a fucking blow on the way. And in football it is not like in life, the one who seriously derails, then takes forever to get up. Or you have to call yourself a certain way so that forgive you competing with less gazillions, either in debts to the State or other creditors. Let’s not go so far or to other corners of our most traditional Spain, which in the present we find a so-called ruined club. Perhaps saying that is excessive for two years where Sevilla, splashed by the pandemic, has given negative numbers in their annual accounts, when the trajectory. This year, an amount similar to the one that could stone the club at the beginning of the century. There it did appear with his white horse a José María del Nido who qualified it as “small change”. Now the slab is much worse, of course. With a workforce valued at more than 400 million euros. Failures exist in management. And improvements to be made at the business level, in brand value, I don’t even tell you. But from there to that the toy has run out of batteries goes a world. And the thing is that Sevilla is still a very important football club at a sporting level, in a beautiful city like few others and stiff like almost none.
As the former president Del Nido raises many blisters within the Sevilla fans, we are going to put the philias and phobias aside and think what project do you have for the club. Or at least the one it claims to have. In the football business he always had a clear mind to see the opportunity and the moment to grow, such as those joint-sale television rights that have made all the clubs in Spain much richer except two. What a pity. Of those muds, these sludge from Superleague where Del Nido himself, I don’t know if with an unexpected question, would have climbed to follow in the wake of the greats. There he clicks on the bone with that hobby that he should know so well and that for a long time he denied his image. For the lawyer, Sevilla need to multiply their income. First year in financial economics. Truism. The plan he drew up Monchi on its return, it consisted of two legs: the sporty and the economic. Both linked, of course. That the club’s floor was to play the Champions League, with an internationalization of the Sevilla FC brand. The pandemic has slowed the second, but the work is there. If it were easy to catch up to the commercial level of the clubs, for example, the Premier, it would already be done. And despite this, there is too much work to do. The turn of the screw that Del Nido demands is possible and even coherent to demand. The mistake is asking the American partner to bring in new partners. Investors who can sniff out the future value of the club and once at the top, decide what to do with it. That fear invades the fan or small shareholder. There is no need for me to cite examples of the midsize club where a new rich man arrives. That no one enters this world for the love of colors. Not in these times.
The former president recalled that the American partner Pepe Castro introduced him to the capital stock of Sevilla. That slab will accompany the current president forever. More if the moment comes when they catch power. Past circumstances are not worth it. He was wrong of all-all in a plan to sell Sevilla, strongly denounced by the above signer. It did not go ahead and the next step was to distribute the cake bite by bite. I’m not talking about salaries, it seems to me that that romantic football of dedicating the hours that you have left after your workday to the club of your life have already passed. But of those dividends that have been distributed even in years with hardly any benefits, charging it to the own funds account. There, Del Nido and his 25% of shares did not say anything. Nor did he say it when he sat down to seal a pact with his arch enemy Pepe Castro two years ago.. The presidency of Sevilla was between the two. Let’s not step on the hose. A turnism in power with that whiff that always lets out when talking about large coalitions in politics. But del Nido has decided to break the deck. It goes on its own. To sack. I only buy one of his phrases: that he will come to power “yes or yes.” Sure. It does not seem possible that it is the 26 (according to a Court). It may not be next year either. But it has partners behind with a full portfolio and the base shareholders will not be able to resist the next onslaught. The same is his business plan is great and he achieves take Sevilla to the footballing stratosphere. Going over their first-born or whoever gets ahead. We will see where this whole story ends. Sevilla should benefit (irony) by the desire of all to occupy the command. For doing more and better than his opponent. “This project will be led by three people: Me, me and me”. And I thought what yoyo was child’s play. How naive.
