The International Basketball Federation (FIBA) and Tissot have announced that their partnership has been extended until 2027. While Tissot and FIBA share a shared passion for performance, precision and innovation, both are committed to bringing unforgettable memories to basketball fans around the world, both on and off the court. Tissot and FIBA aim to take this ongoing partnership to new heights and set new standards in the world of sponsorship.
Despite the extraordinary times over the past year, this new agreement reflects FIBA’s continued global commercial appeal as well as the tremendous support and trust of its partners around the world. Swiss watch manufacturer Tissot has one of the longest partnerships in FIBA history as it has been a FIBA Global Partner and Official Timekeeper since 2008.
The agreement gives Tissot substantial commercial rights in all FIBA tournaments, including the men’s and women’s Olympic Qualifications, FIBA Continental Cups, FIBA Youth World Cups, FIBA Women’s Basketball World Cup and FIBA’s flagship event, the FIBA Basketball World Cup.
The new partnership will bring additional benefits to FIBA’s major international basketball competitions in the form of shot clocks, including Tissot precision timing technology. The developed timekeeping and scoring systems provided real-time access to all information and ranking lists to a wide range of stakeholders, from TV viewers and internet users to commentators, live viewers, coaches and team delegations. All this helps to increase both the analysis and the enjoyment of the game.
Alongside the scheduling work on the pitch, Tissot will continue to support FIBA’s digital channels and platforms that connect fans to their favorite sport. These include the FIBA mobile app and the much-loved Buzzer Beater videos.
Tissot also has a special bond with the best players in FIBA competitions. As a tribute to performance and fair play, Tissot is the award sponsor of all FIBA events and offers unique tournament-specific hours to players selected as tournaments Most Valuable Player (MVP).
Regarding the partnership, FIBA Secretary General Andreas Zagklis said: “We have been working closely with Tissot for over a decade and we are extremely pleased to continue our relationship with such an integral partner of the game. “FIBA and Tissot are equally committed to creating the best possible products for everyone in basketball, and the scope of this partnership allows both parties to come up with innovative ideas to take basketball to the next level.”
Tissot CEO Sylvain Dolla said: “We believe timing is a key element that makes basketball such an exciting sport. Every tenth of a second count and beep can change the course or outcome of a game, making the difference between champions and opponents. Our ongoing work with FIBA demonstrates our long-term commitment to the sport, the teams and the players. We are proud to be the official Timekeeper and to have Tissot the only name in international basketball to be associated with timing.”
This deal was provided by FIBA Marketing, the strategic partnership between FIBA and Infront.