International Basketball Federation (FIBA) and industry leader in healing technology; Percussion, vibration, dynamic air compression and thermal technology pioneer Hyperice announced a new multi-year partnership.
Hyperice will be the Official Healing Technology Supplier for FIBA’s top national team basketball tournaments by 2023.
The partnership will cover FIBA’s men’s and women’s continental cups, world cups under 17 and 19, as well as FIBA’s biggest events, the FIBA Women’s Basketball World Cup 2022 and FIBA Basketball World Cup 2023.
With this collaboration, it is the first time that a US brand has partnered with an international sports federation. In addition, this mess; shows that both FIBA and Hyperice continue to work to improve the recovery and wellness standards of the players.
Throughout the partnership, Hyperice aims to showcase its innovative technology in FIBA environments and further improve its reach to players in key international regions and the wider basketball community. This collaboration will kick off in the FIBA Olympic Qualifiers this summer. In the FIBA Olympic Qualifiers, teams will have access to Hyperice’s award-winning product, Hypervolt, the world’s most powerful and advanced percussion massage device for players to improve in the reserve area.
Hyperice will present Hyperice products to players and healthcare professionals at various FIBA tournaments by organizing workshops and webinars to FIBA’s national federations to showcase the applications and benefits of its products.
FIBA Secretary General Andreas Zagklis said the following about the cooperation: “We are excited to partner with Hyperice and give our players, training and healthcare professionals the opportunity to be improved and supported by such a leading brand in performance technology. We are delighted that we can offer a wide range of products that will help our players improve their performance and health. ”
Hyperice CEO Jim Huether said, “As our partnership with FIBA develops authentic storytelling and engagement opportunities with coaches, athletes and partners, it will introduce Hyperice rescue technologies to more basketball fans around the world. Innovation is at the heart of everything we do at Hyperice, and our partnership with FIBA will help improve players’ performance while strengthening our global presence, especially in Europe and Asia ” said.
The partnership was managed by FIBA Marketing, an innovative strategic partnership between FIBA and Infront Sports & Media.