Turkey’s leading clothing brand Kiğılı signed a sponsorship agreement with Fortitudo Bologna club, one of the Italian First Basketball League (Serie A) teams.
Kiğılı CEO Hilal Suerdem, the president of the Italian club Christian Pavani, interested parties and guests attended the signing ceremony held in Kiğılı’s newly opened store in Bologna.
With the agreement signed by Suerdem and Pavani, Kiğılı became the sponsor of the Italian basketball team for 3+2 years.
According to the agreement, the name of the Italian club will be “Fortitudo Kiğılı Bologna”, and Kiğılı logos will appear on the team’s jersey and field.
At the signing ceremony, the jerseys that the Fortitudo Kiğılı Bologna team will wear in the new season were also introduced.
Kiğılı Top Manager (CEO) Suerdem, in a statement to AA correspondent, stated that football players and coaches from Turkey had come to Italy for years, “But he did not put any brand name on a team. Fortitudo Bologna team became Kiğılı. This was a very important phenomenon for us. I think we did a good job both for Turkey and for our own brand, and we planted our flag here.” said.
Stating that Kiğılı made history with this agreement, Suerdem said, “This is the heart of fashion and Kiğılı made history here. In the heart of fashion, for the first time, the name Kiğılı came to the head of the team in a Serie A. This was a very important thing. We succeeded in this and brought the Turkish flag. , we planted it here.” he said.
Fortitudo Kiğılı Bologna Basketball Club President Christian Pavani expressed their satisfaction at signing this agreement today and said, “Kiğılı is a very important brand. As Fortitudo Kiğılı, we have a great responsibility. Our duty is to make this brand known in Italy as well. It is a very well-known brand in the world. The brand. We’re extremely happy. We can’t wait to show that on the field.” used the phrases.
On the other hand, the agreement in question found wide coverage in the Italian press.
ROME (AA)
