Sky Sports and ECB target 100 communities with new grassroots cricket initiative called Dynamos Cricket Intros


The initiative aims to encourage more children to get started in the game of cricket regardless of their gender, ability or background; Dynamos Cricket Intros will allow schools and community centers in underserved areas to provide free courses

England bowler Mady Villiers says breaking the stigma attached to cricket is important as she attended the launch of Dynamos Cricket Intros, a new initiative that encourages more children to play regardless of gender, ability or background.

Sky Sports has partnered with the Cricket Board of England and Wales to launch a new grassroots cricket initiative called Dynamos Cricket Intros.

The program aims to promote inclusion by encouraging more children to participate in the game of cricket regardless of their gender, ability or background.

With the ambition to reach children who normally do not have access to cricket for a variety of reasons, the three-year investment will allow schools and community centers in disadvantaged areas to offer free courses.

Following the launch by the ECB of Dynamos Cricket, a new eight-week countdown cricket course taught in clubs and centers for children ages eight to 11, Dynamos Cricket Intros will focus on 100 towns and cities across the world. UK.

Starting June 1, it is designed to address existing barriers and inspire the next generation to grab a bat and a ball, particularly in urban areas, by introducing children to a streamlined and more dynamic game of countdown cricket.

With a focus on accessibility and encouragement ahead of this summer’s The Hundred competition, investment in the initiative is divided into three main parts; recruitment and training, access to free courses, and creation of fun educational videos delivered by game stars.

The Dynamos Cricket Intros scheme will offer training to 300 new coaches, which will include coaching experience and mentoring support with all kit and equipment provided free of charge. Once trained, these activators will span 150 schools and 150 community centers across the UK, ready to encourage more children to grab a bat and ball this summer at no cost.

Applications to participate in this new coach training scheme are open to people of all backgrounds starting today through The Hundred Rising, a new program of exciting opportunities to open the doors of cricket to new audiences this summer. Find out more here.

Finally, a series of fun and educational videos featuring England star Jofra Archer and Tammy Beaumont will be available to all via the YouTube channel Sky Sports. The Participation Collection will introduce cricket to teachers, parents and children.

Rob Webster, Managing Director of Sky Sports said: “At Sky Sports we believe that all children should have the opportunity to play cricket regardless of gender, ability or background.

“As a long-time partner of the ECB, we have invested in Dynamos Cricket Intros to tackle some of the biggest barriers to participation head-on. We look forward to working in 100 communities across the UK this summer inspiring more and more than the kids start playing the game that has been at the heart of Sky Sports for decades. “

Presenter Jacqueline Shepherd participated in the launch of Dynamos Cricket Intros

Nick Pryde, ECB Director of Engagement and Growth, added: “We are continually grateful for the depth and breadth of our partnership with Sky Sports.

“His generous investment in creating Dynamos Cricket Intros is an incredible example of his dedication to increasing the number of children playing cricket in this country and making the game more inclusive and diverse.

“We are excited to join forces with Sky on this project this summer to help break down barriers to entry and inspire future generations of cricket.”

The Hundred is a new, must-have, action-packed 100-ball cricket tournament created by the England and Wales Cricket Board (ECB) and kicking off on July 21, 2021. By simplifying the format and creating a new kind of cricket, The Hundred’s goal is to open the game to everyone, everywhere, with the winning combination of world-class sport and entertainment.

The Hundred will offer the same prize money for the men’s and women’s tournament and will be the first major UK team sports competition in history to launch with a separate women’s match. Committed to raising the profile of women’s cricket, the first meeting of the competition is between Manchester Originals and Oval Invincibles on July 21 at the Kia Oval in London.

The Sky Sports Cricket channel will be renamed Sky Sports The Hundred during this summer’s competition and all women’s matches and a significant number of men’s matches will be available to all audiences through the YouTube channel Sky Sports.

If you want to find out more about Dynamos and countdown cricket, please Click here.

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