The International Basketball Federation (FIBA), the governing body of world basketball, and Finnish broadcaster Nelonen Medya signed a new agreement to broadcast the country’s national team basketball matches for the next four years.
Underlining the demand for sports in the country, Nelonen Medya will broadcast all the matches of the Finnish National Team on one of its leading free channels. They will also offer a comprehensive package of other important matches on both their free and encrypted services. Nelonen Media rights will run from 2021 to 2025 and kick off with the upcoming European Qualifiers for the FIBA 2023 Basketball World Cup.
Nelonen Medya’s broadcast contract includes the FIBA 2023 Basketball World Cup and qualifying windows, the FIBA 2025 EuroBasket qualifiers and the FIBA Olympic Qualifying Tournaments until Paris 2024.
Kari Laakso, Business Director of Nelonen Media, said: “It’s great to have basketball matches on our channels. International basketball is a great addition to our wide range that already includes the NBA and the Finnish national basketball league.”
“This is great news for basketball fans,” said Frank Leenders, Managing Director of FIBA Media and Marketing Services. The passion for sports in this part of Europe is as intense as anywhere else in the world. “This partnership with Nelonen Media will provide fans with unprecedented content and access to FIBA competitions for years to come.”
