Athletic will consider cutting off its technical sponsor in 2023


Lto presentation of the Athletic jerseys for next season has brought New Balance to the fore, technical sponsor of the different rojiblancos teams since the 2017-18 season. The firm and the club were then linked to a long-term agreement that was initially presented until the end of the 2022-23 campaign, but which has a signed basis to extend until June 2025. Athletic could break the relationship in June 2023 if you consider your relationship with another sports firm to be more satisfactory.

The club’s commercial department is open to receive offers because it is enabled by the document signed with New Balance. A possible termination of the contract in 2023 would not carry any financial penalty. Now, just as Athletic can propose a contract review or even break it, the document stipulates that the sports firm can also articulate review mechanisms.

New Balance replaced Nike as Athletic’s technical sponsor with a contract that brings the club around 3.5 million euros per season. The agreement was presented in the San Mamés VIP ring with the presence of top-level executives of the firm, who at that time also dressed Sevilla but now have Athletic as their only club in LaLiga. New Balance improved Nike’s conditions and Athletic took advantage of the pull of its last good seasons, with a continued presence in Europe, to obtain an advantageous sponsorship.

The Athletic away kit, which was presented this Friday, will be for the first time in history light green Y It resembles the shades worn by other LaLiga teams. Kenny McCallum, general director of NB Football, explained that the reason for such color has to do with “the incredible source of inspiration that San Mamés means. We understand the importance of the stadium for Athletic fans and we wanted to pay tribute to it through the new and exclusive design of the away shirt “

Athletic has dressed four different sports firms in the last 20 years. The lions started the century with their own kit because the club used the Athletic brand between 2001 and 2009, which was when they signed with Umbro. The agreement with the British was extended until in 2013 the club signed Nike and in 2017 the contract with New Balance was signed. Adidas is the technical sponsor that has dressed Athletic the longest, although it has not done so since the 2000-01 season.

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