Castrol EDGE has become the content partner of the EuroLeague and EuroCup with an agreement covering the 2021-22 and 2022-23 seasons.
Castrol EDGE became the content partner of EuroLeague Basketball and EuroCup, the two most prestigious basketball organizations in Europe, in the 2021-2022 and 2022-2023 seasons.
Castrol, which carries out many sponsorships in the football world; Announced that it has undertaken the content partnership of EuroLeague Basketball and EuroCup in order to share the enthusiasm of basketball fans in Europe.
Within the scope of this cooperation; During the 2021-2022 and 2022-2023 seasons, the league’s “Players who bring out their true performance under pressure” will be selected every week, with the support of the castrol EDGE reinforced with liquid titanium and voting by sports fans. In addition, the athletes who doubled their performance in the basketball arena, where the pressure to win the fight is felt intensely, will be shared via social media.
Nilay Tatlisöz, Marketing Director of Castrol Turkey, Ukraine and Central Asia, said the following about the new cooperation: “We are proud to be a strategic part of these exciting matches, where the feeling of pressure in the competitions has turned into a driving force for the player. As Castrol, our business for over a century; to produce the best performing mineral oils even under pressure with the experience we have gained over the years. Many elements that lead the team to success in basketball, such as ‘putting out real performance even under pressure’, are fully valid in our business as well.”
UAV
