The Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers have gained access to the UK.
The NFL announced Wednesday that 18 teams have gained access to 26 International Home Marketing Areas (IHMA) in eight different countries.
Rights in the United Kingdom are granted to the Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers.
“The NFL fandom starts with our clubs,” said Christopher Halpin, NFL executive vice president and director of strategy and development. “This important initiative allows NFL teams to forge constructive, direct relationships with NFL supporters overseas, fueling a growing fan base and greed around the world. We were very pleased with the number, creativity and level of commitment of club proposals across the board during this initial application period and look forward to seeing teams begin their efforts early next year. ”
Under the international HMA program, clubs will have access to international markets for a minimum of five years, during which the club will be eligible to operate in that international market, consistent with what they can do in their domestic HMA. …
This includes personal and digital marketing, corporate sponsorship sales, fan events and events, youth soccer events, merchandise sales, and joint marketing relationships with other sports and entertainment venues in the market.
Let’s do it 👊@Vikings | @UKVikings | @ChicagoBears | @nyjets | @NYJetsinUK | @ Jaguars | @JaguarsUK | @ 49ers | @MiamiDolphins | @Dolphins_UK pic.twitter.com/LHSrP8t7Ax
– NFL UK (@NFLUK) December 15, 2021
Clubs can start activating their award-winning markets on January 1, 2022.
“Since we first committed to hosting our annual home games in London in 2012, Jaguars have had a huge amount of passion for American football in the United Kingdom,” said Shad Khan, owner of Jacksonville Jaguars.
“In addition to the crowded stadiums, over 85,000 students play JagTag, our simplified version of American football. This is real testament to the growth in the UK and will only be strengthened by the IHMA program to further develop our fan base. helped to achieve success by playing games and having a year-round presence in London. Let me be the first to welcome the new NFL teams to the UK! “
“I am honored to be recognized by the league as the United Kingdom’s International Home Marketing Zone,” he said. Chicago Bears chairman George McCuskey, member of the NFL International Committee… “The Chicago Bears have a long history in the UK and are one of the biggest NFL fans there. We are delighted to continue to develop this passion and develop football abroad. ”
