ANDa is official. The Barcelona announced this Tuesday the sponsorship agreement with Spotify, the famous online music platform. The link starts in 22-23 and will be for four seasons. One of the main novelties included in the contract has to do with the name of the Barça stadium. The fief culé will be called Spotify Camp Nou. The entente must be ratified, next April 3, in an Extraordinary Assembly of Delegates, which will be telematically. The entity has not made public the figures of the historic alliance.
It will be the first time that the stadium Barcelona is linked to a trademark. It has never changed its name since in 1957 it was renamed Camp Nou. Economic needs and new business opportunities have led the club to take this step, as others did in their day in Europe.
Spotify will appear on the front of the men’s and women’s first team jerseys, starting in the 2022-2023 campaign and for the next four. It will also sponsor the training shirts for both blocks, but only for three courses. Furthermore, as part of the collaboration, the Swedish company becomes title partner del Estadio, which will change its name and become Spotify Camp Nou Spotify. Therefore, in this particular case, Rakuten It will leave the way free for this new sponsor.
More than 580 million listeners
The contacts between the music platform and the Barcelona They started months ago. In fact, in the match against Atletico Madrid a delegation of Spotify she was invited to the box to witness the duel between the azulgrana and the rojiblancos.
Spotify is a streaming music playback platform that has revolutionized the music market. The Swedish company, according to the latest data presented that refers to the end of 2021, has reached 406 million users and 180 million subscribers.
Laporta, satisfied
“We are very proud to be able to announce a pioneering alliance like this one with a reference entity around the world such as Spotify. This union will allow us to continue bringing the club closer to its fans and making them feel, even more, part of the Barça family through of unique experiences, which will allow us to combine entertainment and football, making it possible for us to reach a greater number of people around the world at the same time”, commented the Barça president.
“It is also about a union with which we continue to take steps forward in this new era that we have begun and that demonstrates, once again, the innovative character and constant improvement that characterize Barça and that have made it a club unique in the world”, he added after announcing the historic agreement, on which they have not given figures.
