Lhe works of the megaproject to remodel the Mediterranean Games, whose investment will be about 15 million euros, do not stop. The owner of the Almeria, Turki Al Sheikh, is already studying offers to rename its ‘new’ stadium and is looking for sponsors for the back of the kit. The Saudi sheikh made it known to all his followers through a tweet.
Last August, the mayor of the city, Ramon Fernandez Pacheco, and the general director of the Almeria entity, Mohamed El Assy, signed the concession contract for the Stadium, so that it would be managed by the Indálico club for the next 25 years.
Naming rights is a very common practice used for the naming, generally, of sports venues. It is a sponsorship contract, whereby a sponsoring company names a facility in exchange for a sum of money for a specified period of time.
Several years ago, this type of sponsorship in stadiums was established in European football. In the Bundesliga, the best known cases are Leverkusen (BayArena) or Bayern (Allianz Arena) and in the Premier, Manchester City (Etihad Stadium) or Arsenal (Emirates Stadium). In Spain it is an increasingly common practice. An example of this is the Wanda Metropolitano, Reale Arena or Abanca Balaídos, among others.
