Various LaLiga teams –Barcelona, Athletic, and recently Valencia Y I raised– They already work or are about to do so with Fan Token, the cryptocurrencies that give the right to vote in club decisions in exchange for rewards and exclusive experiences of each entity. The Valencia will wear its Fan Token (its own cryptocurrency) as the main sponsor and that of the Levante sold out in a few seconds
after your sale is activated
on Tuesday July 13, as are already underway those of great clubs in the world such as
PSG, Juventus, Milan or Manchester City
, among others, in addition to selections such as
Argentina
or
Portugal
, in addition to
franchises
of the
NBA
(
Boston Celtics
) or teams of
Formula 1
(Alfa Romeo). Even the same
Mourinho
It has served as a claim image for the
Rome
to announce this business initiative. Fan Token are above all a way to
increase club income
soccer as they become
new ways to ‘monetize’ your fans.
The partners and supporters are af
key actor
and more at a time when the effects of the pandemic have been felt in the
decreased club income
and in a forced distancing from the fans. Up to now
the fans were a source of income
for the purchase of tickets and products, which reduced the relationship to a pure and simple commercial exchange, like that of any consumer with a department store. The Fan Token system
take advantage of passion and personal involvement
of a fan for his team and what goes
beyond spending money on t-shirts, tickets
and official products, because it provides you with the novelty of
be able to influence some decisions of the club
of which they are partners or even shareholders. The
teams ‘gamify’ interactions
with his fans through
tokens
-they price the right to participate in the surveys (1 token = 2 euros is the price of salia) – and the fans
find new ways to support their teams
and also of
take part in some decisions
internal, such as
song that should be played to celebrate the goals
or what
slogan should project video scoreboard
of the stadium on a certain date, to cite real examples. Like all
novelty
, and more referred to a
cryptocurrency
, there’s a lot
doubts about its safety, reliability and advantages
. The first thing to know is that behind this digital asset called Fan Token is
Chiliz
, one of the
top global blockchain technology providers
[la base de datos que permite el funcionamiento descentralizado de las criptomonedas] for sports and entertainment. Chiliz has specialized
in the sports world to tokenize
entertainment through a
participation platform
for fans of sports teams.
The redeemable voucher of a lifetime
Token, a term of popular and key origin in today’s digital economy
Token
is an English voice that means’
symbol
‘or’
sign
‘, but which also designates the
voucher or coupon
of paper or cardboard that s
go to redeem
totally or partially a
product
in an establishment. This term became popular in the
music festivals
in form of ‘
records
‘(another of its meanings) made of plastic to increase security with large crowds. Applied to
payment methods
, this new term of the digital economy is the system that
eliminates the need to expose bank details
real user data to make digital operations more secure. But what makes them special
‘Fan’
Token is the
fan involvement
to a team and their reduced circulation makes them
collectibles,
with the expectation of increasing its economic value in the future. .
The
operation is simpler than it seems
, but you have to take into account the
various concepts that are combined
. The
mobile application ‘partners.com’
publishes club polls, but to participate
you need to be a token holder
(currency) of the club in question, which
provided by Chiliz ($ CHZ)
and that they are the ones that give the right – such as shares in the stock market – to be part of this new community. The value of tokens
It is expressed in euros and in $ CHZ
and they are bought from the same platform ‘partners.com’. The
starting price
in recent cases (Levante and Valencia) it will be
1 token = 2 euros
. The
Tokens
, in addition, they also work as
points that reward loyalty
and allow the
access to discounts
to buy official products or, depending on the initiative of each club, even participate in unique experiences (trips with the team, tickets to privileged places in the stadium or exclusive items such as game wear). On
2020 there were more than 9 million tokens
in circulation, with a
market value exceeding $ 47 million
, according
Expansion
, and that provided some
30 million benefits to partner clubs
. In Chiliz they wait
multiply this figure by four
this year 2021.
QUESTIONS AND ANSWERS TO UNDERSTAND HOW FAN TOKEN WORK
What are Fan Token?
They are
‘collectible’ digital assets
upon payment of the amount representing the
ownership of a right to vote and giving access to earning rewards and experiences
exclusive and specific to each club. Fan Tokens, like any cryptocurrency, are fungible, that is,
can be exchanged for other ‘goods’
such as VIP experiences, official products, tickets or any other initiative that clubs come up with.
Where are Fan Token used?
There is no specific platform for each club, rather
they use the mobile app
partners.com
that allows football fans
interact with their teams in a new way,
being able to participate for the first time in more or less important decisions of the club through surveys.
The paradox of Valencia
Official sponsor with censored comments
The
Valencia
announced in June that its Token VCF coin
became a main sponsor
of the club for the 2021-22 season, in what really is a way to promote this new tool whose creators intend to spread quickly. “The fans will always be at the heart of football, and innovation and technology will keep this tradition alive,” Valencia said in its statement, now that it is going to monetize the interactions of its fans. The paradox, in the Mestalla club, is that currently
comments are blocked on all social networks
. Seconded the
international initiative
on the weekend of April 30, in protest of abuse and violence in the networks, but afterwards he has kept the answers blocked.
What kinds of decisions do clubs open to fans?
Throughout the season
clubs are launching different types of surveys
that will allow
fans influence related issues
usually with the
picture
of the club, although there is freedom of initiative, and even
propose starting eleven
in a friendly. The latest survey of the
Athletic
For example, ask for the preferred design for the official coach of the next season (between two options). You can also vote for the
motto that the captain’s armband should wear
, the message on the stadium façade … whatever comes to mind, which proposes the options and whose result is binding
Can any fan vote?
Yes
,
if you have Fan Token
of the club in question. To participate in these voting, the only requirement is to have the amount of Fan Token determined by the club at all times. In this case,
a fan can vote as many times as the number of Fan Tokens they own allows
. The more you have, the more weight your vote will have and the more options you have to win prizes and rewards.
What else can you do with Fan Token?
They serve to
access exclusive club promotions and discounts
and their sponsors, and give the option to buy or win VIP experiences (travel with the team, follow a match from a privileged position) and interact with other fans through chats, games, contests, etc.
Speed record in Levante
The 100,000 Fan Token are used up in 2 seconds!
The
I raised
broke a spectacular record on its FTO (Fan Token Public Offering) on Tuesday, July 13. They left
100,000 for sale
and they were sold out in two seconds! From Socios.com they point out that Levante Fan Token were bought from countries such as
Turkey, Poland, France, Japan, Brazil, United Kingdom, Germany, and Saudi Arabia,
in addition to
Spain
, Sure. It is true that it was a very limited offer – in fact there lies the special character of the coin – since, for example, on Wednesday one million of the Portugal team were launched.
How are Fan Tokens purchased?
Through the
application ‘partners.com’
which is the one used by
Chiliz cryptocurrency
$ CHZ that must be acquired previously (the whole process is done without exiting the application), through
a credit or debit card payment gateway
.
When can they be purchased?
This is very important, because
are not always available
. Just as in the world of cryptocurrencies, the launch is done through ICO (Initial Coin Offering), the Fan Token will have their
FTO (Fan Token Offering)
in which the
platform will release the coins for a limited time
(several days). From there, no more coins can be purchased except by exchange with other users.
How much do Fan Tokens cost?
Most of the clubs and federations
have agreed on a starting price of 2 euros
for each Fan Token. Settle down
purchase limits for each fan
, with the idea of extending its use to the largest possible number of fans. One time
out of initial supply
launch, the price of the Fan Tokens will be set
based on supply and demand
. But there may be successive FTOs, as for example the
AFA taking advantage of the pull of the Argentina team
with the classification for the
final of the America’s Cup.
Is it safe to buy Fan Tokens?
The
blockchain technology
aims precisely to allow users
share valuable data safely.
The Socios.com platform
ensures that it uses very advanced methods
and complex computer applications that are extremely difficult to manipulate by
hackers
. In addition, by creating a public registry that collects the connections between all users, blockchain technology
ensures safety and integrity
of the whole process.
Can they be sold when you don’t want them anymore?
Yes
can be sold, through the same platform
in which they have been bought, but at the price established by supply and demand at that time. It could be higher than the purchase price -as is now the case with Manchester City-, or lower and it is also automatic.
