Anadolu Efes Sports Club, which pioneered Turkish sports with its corporate social responsibility projects and awareness studies as well as sportive achievements, will undertake a very important project in the match where it will host Panathinaikos OPAP in Turkish Airlines EuroLeague.
With its various projects and applications; Anadolu Efes succeeded in being included in the “From Anatolia to the Future Anadolu Group Sustainable Development Goals Compliance Report”. It will appear in the form of # 17 #ActionGeç to draw attention to the 17-point Sustainable Development Goals adopted by world leaders at the United Nations General Assembly in September 2015.
The jersey, specially designed for this match, will urge everyone to take action for a sustainable future. In addition, the QR code on the jersey will direct basketball fans to the address https://www.kureselamaclar.org/. Anadolu Efes actors will also support this important movement with their videos with # HareketeGeç messages.
Anadolu Efes Sports Club, which is a social responsibility project in terms of its founding mission as one of the social institutions of the Anadolu Group, continues to implement projects that create social value.
Anadolu Efes will host Panathinaikos OPAP at Sinan Erdem Sports Hall on Thursday, March 25, 2021, in the last home game of the Turkish Airlines EuroLeague regular season, and will play this match with a very special jersey.
Preparing a special design to support the Sustainable Development Goals accepted at the United Nations General Assembly in 2015, Anadolu Efes will draw attention to the 17-point goals. The QR code on the form will redirect to https://www.kureselamaclar.org/. Anadolu Efes players will also be featured in videos with #MotionGay messages to raise awareness.
“We are proud to be going out with these jerseys”
Anadolu Efes Sports Club Marketing and Corporate Affairs Manager Gökçe Dayı stated that they were proud to have implemented such a project and expressed his feelings as follows:
“As Anadolu Efes Sports Club, we have been producing projects for a long time to draw attention to the Sustainable Development Goals and to be a part of this important work. As Anadolu Efes Sports Club, like Anadolu Group, we manage all our activities taking into account their environmental and social impacts, and determine our strategies in line with our dream of a better future for the world and humanity.
We will invite everyone to take action for a sustainable future with our uniforms that symbolize the #ActionGay message. We would like to thank the United Nations Development Program officials for their support in this regard. We believe that we will strengthen awareness on this issue with the communication activities we will carry out together. “
Sustainable Development Goals, consisting of 17 items, will be visible on the form
Thanks to the design made within the scope of the project, where Anadolu Efes jersey number 17 will be a symbol, the Sustainable Development Goals consisting of 17 items will also be visible on the form.
This important form; The Sustainable Development Goals, a universal call to action to eradicate poverty, protect our planet, and ensure peace and prosperity for all people, will draw the attention of the entire sports world.
Sustainable Development Goals:
1. End poverty
2. End hunger
3.Health and quality life
